Technology

Market Overview

Tech markets move fast – windows of opportunity open and shut in no time at all. Second2 helps tech companies take a running start and jump through those windows of opportunity.

High technology marketing requires certain skill sets and an intellectual desire not commonly found in a typical marketing agency. We are a creative marketing agency which specialises in high technology marketing. Our greatest strength is the ability to understand and translate complex technologies and create accurate, compelling marketing campaigns that help clients communicate with clarity.

bChannels

At bChannels we specialize in the design, implementation and management of multi-country channel marketing programs for technology companies. We have coverage in Europe, North America and Asia. We work with most of the leading global technology companies. We offer a library of channel marketing best practice.

Design - Program design services address the needs of our clients to create and implement channel marketing programs that are effective and measurable. We offer a proven methodology for program design that incorporates stakeholder feedback and competitive analysis. We have used this approach successfully to develop programs for Avaya, McAfee, Xerox, Cisco, Nortel and many others.

Implement - We use our expertise and experience to advise and guide our clients as a channel marketing program is implemented. We work directly with the key stakeholders inside our client’s organization, becoming part of their team. Our program implementation services bridge the gap between consulting and project management.

Manage - Program management addresses the needs of our clients to have a single company provide consistent ongoing delivery of services to support a channel marketing program. Many of our programs feature a Program Support Desk run by bChannels. Our people oversee the processes that gather partner information from disparate sources and present this in the core PRM system, often in the form of a program dashboard.

Contact Us

European Office

Sandford Gate
East Point Business Park
Sandy Lane West
Oxford OX4 6LB
United Kingdom

Tel: +44 1844 393 000

Asia Pacific Office

78C Duxton Road
Singapore, 089537

Tel: + 65 62 23 76 04

Email: enquiries@bchannels.com

Web: www.bchannels.com

Second2

Second2 combines industry knowledge with effective creative to produce compelling results-driven marketing campaigns for companies in the technology and telecoms sector. From planning the right marketing strategy, to implementing it on time and on budget, we apply strategic thinking and the most appropriate messaging and creative to help our clients achieve their goals.

Knowledge - We specialise in the technology and telecoms sector because it’s what we know and love. With our experience across vendor, channel and agency positions, when we say we know IT we really mean it. And we use this unique knowledge to deliver thoughtful, imaginative marketing that gets right to the heart of your target audience.

Creative - When it comes to creative, we can do award winning, but we can also do realistic. If the creative isn’t helping the campaign achieve its objectives, then it’s no use to anyone. Appropriate and thoughtful use of creative is our philosophy, and we’re sticking to it.

Results - We believe that accountability is as important as the creative and to reinforce this belief we provide all of our customers with free of charge access to mysecond2.com.

Contact Us

Second2 EMEA

Adventis House
Post Office lane
Beaconsfield
Bucks, HP9 1FN
United Kingdom

Tel: +44 (0)1494 731700
Fax: +44 (0)1494731701

Second2 North America

5655 Silver Creek Valley Road
Suite 235
San Jose, CA 95138
U.S.A.

Tel: +1 408 532-7590

Email: info@second2.com

Web: www.second2.com